Top U.S. Auto Seller Edits 4,000 Car Images Daily to Drive Sales Success
This case study is about one of our renowned clients, a well-established automobile reselling business that was facing high demand. Daily, there were thousands of customers reaching out to them for car inspections.
Our automobile client was synonymous with credibility and trust, but with increasing inquiries, their internal teams struggled to maintain visual consistency and editing speed.
This led to the rise of a challenge where potential buyers were not easily converted due to unprofessional or poorly presented car images
Overview On The Outcome
Once the situation seemed to be getting out of hand, the automotive resellers partnered with our professional car image editors.
By outsourcing the visual representation part, they benefited:
- 60% faster output
- Uniform and platform-ready visuals
- Amplified image quality and presentation
- 24–48 hour delivery
Additionally, this drew them to achieve a 40% reduction in image editing costs.
Client Detailed Background
The company had high operational volume, where it was common to deal with around 4000+ cars daily. And not to forget the aggressive sales strategy and a positive vision of the organization to grow each year at a consistent rate.
With the vision of having consistent growth came a challenge that no one saw coming. The bottleneck is to provide a subtle and seamless communication channel.
Leading to the requirement of professional photo editing that enhances aesthetics and also aligns with standards and requirements.
Business wanting to have exponential growth in the online market needs to have a strong grasp on perfect, uniform, and visually appealing images.
The Problem Faced By The Client
The responsibility of sales executives and representatives grew as it became difficult to keep up with the graphics part. Their communication portal was filled with requests for car images that were left unattended.
Ultimately, it hampered the image of the brand and impacted the rate of returning customers. Even in some cases, images that were being delivered lacked professionalism and pixel perfection.
The internal team of editors was overwhelmed by the workload, which resulted in a poor outcome. Apart from this, some additional challenges that hampered the operations were:
- Decline in mouth publicity by previous clients.
- Incurred double the cost due to the expansion of the editing team.
- Due to heavy workload and a lack of communication among teams, there was inconsistency in results.
- Highly affected conversion rate due to untimely responses and the inability to present the catalog.
The Solution: Partnering with a Professional Photo Editing Company
Just when the water seemed to go above the head, Visuals Clipping’s extensive resources and a helping hand did wonders. The expert editors at the backend and the utmost trust in us by the client collaboratively steered the business out of this proximity.
Visuals Clipping provided the top-notch quality without compromising on efficiency. From background removal service to deep etching service, each and every requirement was fulfilled with the utmost precision.
Earlier, our client had gone through various other car image editing agencies, but the reason why Visuals Clipping was the most compelling option for them was:
Working on refining product images and improving the visual representation was totally worth it. Moreover, the mindset of business owners was elevated beyond what they imagined and allowed them to tap into the realm of online businesses.
- Cost Effective
- Unlimited Revisions
- 24-48 Hour Delivery
- Free Trial
- Vast Portfolio
- Transparency
Execution Strategy by Visuals Clipping
First, we segregated the raw 4000+ images based on the requirements and handed them over to the designated department.
We initiated this project with an AI+manual process, where AI was used to quickly tackle minor tasks such as removal or color correction. And manual intervention helped with a pixel-perfect outcome.
Each of the images was thoroughly analyzed and sent for further evaluation and improvement.
Once the final process was completed, the final results were presented to the client as per their required format.
For the initial draft, 90% of the images were happily accepted by the client. For the rest batches, they had a minor retouching issue that was fixed hand-to-hand without extra cost.
Results Achieved
As expected, this brought convenience in catering to the clients with an esteemed visual presentation and ultimately achieving growth in sales.
Earlier, the businesses were facing crowds at their offline outlet, making it difficult to present cars to each and every customer for testing and inspection. Now with clear and natural car images after editing that have no glare, no distractions made it easier for customers to evaluate.
After a few months of the collaboration, the automobile witnessed the following positives.
- Improved catalog aesthetics.
- Reduce operation costs by dismantling the in-house editing team.
- Minimal hiccups in dealing with clients.
- Improved credibility and trust among new customers and potential buyers.
- Reduced customer churn.
- Access to better editing resources and a car image editing team.
Measurable Impact
Here are the before and after metrics of performance that validate the upsurge in the graph after collaborating with us.
- Earlier CTR of their website in proportion to the impression was around 35% which jumped to 56%.
- On average, a customer received their personalized catalog and images of their preferred car within 2 days max. Which was cut down to 12 hours maximum, hence improving the effectiveness of conversion.
- They kept their sales data confidential from us, but as per the information we received from the owner, it’s an approximately 12% increase in sales.
- Whenever the business got a deal for a newly launched car, the public announcement through social media and pamphlets was quick enough to reach the eyes of interested buyers.
Why The Client Chose Visuals Clipping?
With years of experience and a team filled with editing geeks, we can create a strong presence in the US market. Not only in car image editing service, but for other sectors like Jewellery, e-commerce, and apparel, we have created a strong grasp.
Our client entrusted us based on such vast experience and a pool filled with positive testimonials.
In a world where even returning a t-shirt worth a couple of bucks seems like a hassle, our automobile retouching service is totally based on customer satisfaction priority.
If our client is unhappy with the final results, we will do further revisions and necessary changes as per the demand without any additional cost. And the best part, the chances of such a scenario are next to zero.
Testimonials
Client Testimonials
Here’s what our client feels about us in their own words.
With great power comes great responsibility. Who knew this famous line would fall on us? After kicking off the automobile reselling business, we were on the 9th sky, the expansion, monetary growth, and publicity seemed like a dream come true for us. We always strive for more and present not just a car but a memory to our customer, but who knew the rock bottom was so on to come.
The delays in response, our inability to provide clear images, and customers returning empty-handed not only made us feel bad but also impacted the business stats. Earlier, we couldn’t identify the root cause, and when we did, we took the wrong step. After actually acting upon the root cause, we decided to delegate such tasks to professionals and let us focus on operations.
After handing over the editing task to Visuals Clipping, things started to get subtle for us. The smooth conversion process, timely delivery of the catalog. And with the blink of an eye, the graph went uphill, and after such valuable collaboration, there was no looking back.
Why the Visuals Approach Works?
It’s quite evident how the newly established startups are investing and focusing more on visual elements. Whether it is pleasing the audiences on social media platforms or attracting consumers via ads or SEO, visual presentation does have a significant role.
Especially for industries like automotive, the listing on platforms and the response from it have a heavy reliance on images. The automobile retouching service from professionals like Visuals Clipping keeps the potential buyers hooked and tempts them to make an inquiry.
It’s safe to say visuals play the role magnet, and the stronger the magnet is, the harder the attraction would be. Additionally, outsourcing photo editing services is the most cost-effective and scalable step for organizations.
Conclusion
The entire journey with the US’s most prestigious automobile dealer was full of adventure. The bulk editing, tight deadline, and favorable outcome for us and our partner made it all worth it.
Not a happy ending, but a start of a strong buildup for future projects and endeavors that would continue to challenge us for growth. Just like this, we have a bunch of stories to share, and you could be part of it too.
