From Dull to Dazzling: A Case Study in High-End Jewelry Retouching
One of the most delicate tasks in photo editing and retouching is enhancing the details of a jewelry product image. We got to face one of the most challenging tasks of jewelry retouching, which we were thrilled to take on.
Throughout this entire course, our journey was a roller coaster ride; just a small task of enhancing the details and adding the shine was a herculean task. Let’s uncover the success story of our client and the journey of transforming dull to dazzling jewelry product images.
Client Overview: American Jewelry E-Commerce Company
Client is among the reputed jewelry retailers in the market, known for providing authentic hallmark jewelry. The business was passed down generation to generation, symbolizing their goodwill and strong customer base.
Our client has a wide selection and options to customize ornaments as per requirements. While considering the wide range of inventory and the choices offered to customers’, that turned out to be a formidable challenge for us.
In this era of digital business, everything depends upon visual representation, making it a crucial asset for brands around the globe.
The Challenge Faced by Visuals Clipping’s Team
When our client contacted us, we knew exactly what we were dealing with, and the most difficult photo editing task is enhancing the details of jewelry. It is evident that our client had focused primarily on providing high-quality products and working on customer satisfaction; however, the same wasn’t being reflected on their website.
We had to focus on enhancing the fine details of jewelry like bangles, necklaces, earrings, and so on. The lineup of products was high, and so were the retouching requirements.
The high-quality visuals are an essential component for any e-commerce business and make it easier for customers to make purchasing decisions. Considering the market authority and position of our client, this task required immediate attention and high-quality professionalism.
Requirements for the Jewelry Image Retouching Project
Visuals Clipping resources are fully equipped to handle complex tasks like these, and as per the requirements of this project, we were required to remove dust, add shine, fix lighting, and hide scratches, ultimately providing professional, high-end images.
Moreover, each set of jewelry had different requirements, such as for diamonds, adding the shine and sparkle was the main priority, and for the intricate designer jewelry, refining the shines and making the engravings more enriching were the top priorities.
Apart from it, we had to consider cropping a few of the product images, along with background removal services that were required.
Our Step-By-Step Approach & Solution were as Follows
We laid out an entire course of action that helped us assess and follow the course of action to successfully manage the project.
Initial Assessment & Planning
The first and foremost thing we did was understand the vision and the theme of their website so that our final draft perfectly aligns with the client’s needs. Also, we had to set the benchmark in terms of color enhancement, shadows, lighting, and so on to ensure consistency across all product images.
Precision Retouching Process
We spend hours on just improving the quality of one particular image that included retouches like removing fine dust particles, scratches, and adding shine. Moreover, each of the jewelry had a different texture tone and required accurate color adjustment to ensure product visual representation matches with what was going to be delivered.
Quality Control and Refinement
At Visuals Clipping, we always emphasize quality and exceed the clients expectations. At every stage, we ensure every fine detail is examined and necessary revisions are taken place.
The Client Benefitted on Cost, Quality, and Timeline
There was a day and night difference before and after commencing the project successfully. The entire renovation of the site had a positive impact on the conversion rate, but most importantly, it added a touch of credibility.
Earlier, we personally witnessed there was a lack of professionalism that might have impacted the sales earlier. But after adding the new touch, less money was spent on marketing, and those product images also helped with social media visibility.
By just focusing on quality presentation, the businesses experienced a significant leap in online operations. For the first time a family owned business that had a strong impression in the offline market began to pave their way in the online market.
Results & Impact
As we discussed above, the business surely witnessed exponential growth and gained global reach without putting much effort in. Just a small investment in jewelry retouching service had so many opportunities attracted towards them.
Eventually the ratings got improved, and on social media platforms, the brand started having better engagement with audiences. The subtle shift in online operation surely boosted their revenue, but most importantly, it gave them a bona fide brand in the jewelry business market.
Working on refining product images and improving the visual representation was totally worth it. Moreover, the mindset of business owners was elevated beyond what they imagined and allowed them to tap into the realm of online businesses.
Key Takeaways
Some of the key takeaways from the project were:
As a professional photo editing agency, balancing the craftsmanship with refinements was a challenging process.
Elevating the style and highlighting the luxury embedded in jewelry was something that needed to be implemented and was a major focus area for us.
At Visuals Clipping it’s not about enhancing the shine and adding color refinements; we were there to create a new brand perception that fits best.
Client Testimonial
“We had a strong reliance on offline operations, and our revenue was mainly dependent upon in-store sales. We already had our website but never truly worked on it, and one fine day we finally decided to change the outlook and update our inventory listed on the site. The first task was to improve the Visuals, and while scraping through the entire internet, we found the best photo retouching service in the US, which was Visuals Clipping. They reverted back to our query within minutes, and the quotation was under our budget; nothing extra was charged for the revisions, and the entire project was handed transparently. Just a small decision to chance and work on something new did wonders and allowed us to make the entire online business idea more easy for us, and the results in the initial stage were beyond what we thought.”
Conclusion Future Outlook
So this was the entire success story with one of the renowned jewelry businesses in the US and how they achieved a new opportunity just by working on basic requirements. Photo retouching is beyond what you could’ve thought of, and for more information and collaboration with us, you can’t fill up the contact us form, and our executive will revert to you within 24 hours.
