Image Clipping to Perfection: A Case Study of USA Retail House’s Journey
We have boasted our rich foundation of affirmative portfolio, and among one of those, we had one of the most renowned fashion apparel brands partnering with us. Each of the amalgamations had different challenges and requirements, which were not easy to tackle.
Let’s uncover the story behind our journey that led us to forge an immutable bond and unlock various uncharted avenues to upscale the business.
Client Overview: Award-Winning USA Fashion Apparel Retailer
The 20-year-old popular award-winning fashion apparel finally decided to shift their business online. Our client was an expert in handling multichain networks and offering the highest quality product to their customer.
Their offline market strategy is unrivaled and has always covered the majority of market share without losing its touch. The sudden shift of their operations to the online market was indeed a challenge that was being dealt with step by step.
One of the roadblocks to launching the site was processing the clear, high-quality product images of the apparel.
Requirements for the Image Clipping Project
Visuals Clipping is known for its professionalism and provides top-notch service to the client. When the project was handed over to us, there were a lot of ideas and requirements that needed to be comprehended in a short duration of time.
We presented our client with a tailored package solution that included services like ghost mannequin, cropping, fixing color disparity, and making necessary retouches to enhance the overall aesthetics of the image.
The product images were in bulk quantity, and the timeframe given by our client was shorter than what we actually required.
The Challenge Tackled by Our Image Editing Team
It was obvious that the project had tons of challenges that were faced by our team, apart from the high volume. Some apparel images require more complex editing services like removing lints and wrinkles, which are time-consuming.
Moreover, one of the biggest challenges while retouching the apparel images for the e-commerce site is to understand color disparity after the photograph is taken. Generally, cameras fail to capture the true color, and the majority of the time, this led to a mismatch of products.
Consistency and keeping the highest quality intact were our top priority without compromising on efficiency.
Our Approach & Solution Followed by Visuals Clipping’s Editors
Our specialized team of e-commerce image editing services was in full force, and these were the steps followed by us in order to successfully complete the project.
Understanding Client Needs
- Based on the requirement of the clients, we categorized the photographs, which made it easier for our team to divide the task.
- The images were clubbed based on defining clipping precision, shadow fixing, background removal, and adding elements.
- At every regular interval, we were in direct touch with the brand for further revisions and quality checks.
Image Clipping Process
- For the image editing process, several retouches were taken into consideration.
- Minor retouching like lighting and shadow complexion were fixed.
Quality Assurance
- At every stage, we ensured that the final draft aligned with the quality benchmark, and every attention was paid to detailing.
- We ensured that the background and the overall color complexion matched the tone of the website. This helps in enhancing overall aesthetics and improving the UI.
- We were in direct contact with the client and every suggestion and further revisions were taken into consideration without charging anything extra.
Results & Impact
With our diligent efforts and the honest hard work of our team, the project was completed on time. The client was able to launch their website as per their planned schedule without facing much of a hassle.
They were impressed by our quality and professionalism maintained throughout the project and decided to stay partnered with us for future projects.
Some of the noticeable results that the brand observed were:
- Fewer queries and more positive reviews left by the customers.
- The uniformity and consistency of theme around the site made it the most appealing apparel brand.
- The efforts and consistency emphasized on the product image editing resulted in improving the brand image.
- Customers were happy to get the exact same product that was displayed on the website.
Key Takeaways & Insights – Quality Deliverables Adhering to the Agreed Timeline
One of the crucial key takeaways from this project was to learn how to manage the timeline and keep the quality intact. The reason why clients choose to work with us and continue to tie up for the future is mainly due to the fact that the precision and dedication we put in is unparalleled.
After the launch of their website, they truly understood the power and significance of photo editing and clipping path service.
There is a common misconception in the market that outsourcing would lead to major cost occurrence, but that is not true. Instead, outsourcing such services that you are not specialized in will save you lot of time and resources.
We truly value the opportunity given to us by the client that led us to form a strong partnership.
Client Testimonial
“Desperate needs require desperate calls. It was quite difficult for us to find the perfect photo editing service that would complete our project on time for our timely launch of the website. We came across Visuals Clipping that agreed to serve our project within the given time frame, which was a bit of a shock and shady at first. However, as our project began to take shape, the professionalism and timely updates kept increasing our hope, and we were truly impressed with the first draft. They were kind enough to take our suggestion and implement it without charging anything extra. Initially, we had the fear that the project might get delayed or some sort of tactic would be played, but honestly, I really admire the dedication of the entire team and managers I got to talk to. The images we received by us on time, and finally we were able to shift our operation online without much of a fuss.”
Conclusion & Future Opportunities
The best part about this entire project is the experience and the connection we got to gather. We at Visuals Clipping photo editing service are always up for the challenge and face new hurdles to polish our skills.
This case study was the perfect example of how we are the best at what we do and always keep the requirement of our client as a priority. To know more about Visuals Clipping or to get a quotation for your project, simply fill up the contact us form.
