360° product photos act as a credible source for shoppers to determine the quality of the product due to the better view. It is a testament to the credibility and authenticity of the brand, allowing customers to make informed decisions based on visuals.
The majority of negative reviews on e-commerce sites are related to the distinction between the product’s online representation and its actual quality when delivered. This causes distrust and potentially influences the drop in sales due to such negative reviews.
Creating a 360° product photo isn’t quite easy, as it requires precision and expertise to handle such a task. Through the medium of this article, we will be sharing the best 360° product photography tips that will make your site captivating and authentic.
What is 360° Product Photography?
As the name suggests, 360° product photography captures a product from all angles, making it a more clear and defined visual representation. This concept was first used in automotive photo editing, which helped buyers get a detailed view of the vehicle.
Later on, this technique became popularized and was adopted by several big e-commerce sites. By providing an interactive view, 360° product photos allow customers to have a better look, building trust and reducing uncertainty in online shopping.
Showcasing 360° photos benefits both businesses and buyers in multiple ways:
- First and foremost, this feature has become an inseparable part of the fashion industry. Customers can have a better look at the fitting of garments and make more informed purchasing decisions.
- Businesses will get less backlash related to products and will receive fewer returns.
- It has benefitted the automobile industry for a long time, consumers were able to get a detailed look at the interior and exterior of the car and ensured satisfaction.
However, constructing a 360° product photograph is not a piece of cake, it requires a proper setup and a necessary professional camera.
How to Take 360° Photographs of Products?
To begin with, it is necessary to have a turnaround table, this would make photographs look stable and professional. Moving around with the camera won’t be a feasible option as it may cause certain shots to miss, and the stitched-out photo won’t look good.
Additionally, another important requirement is a well-lit studio with professional lighting to give an aesthetic look. Then place your camera on a stable tripod and start the turntable while taking multiple shots of the product.
It is recommended to take 36 shots for 360° photos, and now comes the requirement of an expert. Combining all those shots to form a 360 view is quite a difficult task to perform on your own. To resolve this issue, it is suggested to avail oneself of such services from renowned photo retouching service providers such as Visuals Clipping.
This will save you a lot of headaches and will give you an extra touch of professionalism that cannot be achieved while editing with any of the software.
Why is it Important to Avail Professional 360° Product Photography Services?
The emphasis is laid on presentation, professionals such as Visuals Clipping itself use advanced equipment and software to deliver crisp and clear images. You get an option to remove or customize the background, photo retouching service, and color matching service as well.
This adds a layer of stunning visuals, making the product look more appealing and accurate. However, the majority of businesses avoid investing in such services to save on costs. But they are missing out on using one of the most common psychological hacks used by several brands that helps them boost sales.
Giving a personalized look that aligns with your business theme gives an overall professional and credible look. There are several other benefits, such as:
- Products such as jewelry and earrings that require precise retouching can also be performed through jewelry retouching service.
- According to data, it has been found that businesses with more appealing and better-themed product images tend to have better sales.
- In the fashion industry, one can avail oneself of additional ghost mannequin photo editing services to give more professional, better visuals of the clothing.
- This gives a uniform look in terms of lighting, shadows, and color exposure that cannot be done by oneself and requires professional help.
- Certain spots and areas can also be edited, such as clothes wrinkles, and stains, removing reflections, and so on by maintaining the natural look.
Moreover, Visuals Clipping provides detailed product image retouchings as well. Items like tennis rackets, nets, bracelets, and small ornaments that require detailed editing can also be performed. And you can have as many revisions without paying anything in advance.
You just simply have to perform a 360° product photo shoot and contact Visuals Clipping by filling out a form, and someone from the team will get back to you shortly.
You can also avail yourself of customized packages and choose the edits that you truly want on your product images. This extensive feature will save you a lot of cost and provide a personalized experience.
Conclusion
Visuals are an important element for e-commerce and business sites. Investing in a professional photo retouching service or 360° product photography services would make your brand look credible and boost your sales.
Moreover, the biggest drawback of online shopping is the lack of touch. By providing enhanced pixelated images on websites, such problems can be tackled, and shoppers will get a better idea about the product’s quality.
FAQs
Q1. What are basic and advanced retouching?
Basic retouching involves cropping, resizing, increasing sharpness, and adjusting contrast.
Q2. Why is 360° product photography a better option?
With 360° product photography, shoppers get a better view of the product and likely help the businesses to boost sales.
Q3. In what formats will I get 360° photos?
360° photos can be processed in PNG, JPEG, and GIF formats.
Q4. How do you take professional 360° photos?
To take a professional 360° photo, you may first require a turntable to place the object. Have a well-lit studio and take a burst shot of the product the turntable is moving, stitch all those photos with a well-renowned photo editor service such as Visuals Clipping.
Q5. Why should a 360° product photo service be given to experts?
Stitching together photos to give a 360 view is a tedious task and requires expertise to perform the task effectively. Not only that, professionals render the image and make necessary edits to make the photo look sharper and more captivating for audiences.
