Snapping product photography with a white background in a well-lit room is a thing of the past. The upsurge in social media usage and strong emphasis by businesses on improving their visibility have led to subtle shifts in techniques and trends used in e-commerce product photography.
In the digital realm, businesses that are at the pinnacle have cracked the code by investing in a visual-first approach. Consumers don’t just want to see the product but feel the quality and details, which have been missing with online shopping.
While managing your e-commerce site, here are the essential techniques that should be on your checklist while capturing some new product photoshoots.
Ghost Mannequin
Mannequins are known for giving an enhanced and clean look to apparel and removing unwanted wrinkles that ruin the visuals. But uploading the apparel images with the mannequin is not an ideal solution. Instead, we have ghost mannequin editing, which edits out the dummy, giving a floating look to apparel.
Ghost mannequin is the new definition of aesthetic for apparel brands that can be achieved with photo editing software. This method enhances the garment fit without any distraction, providing a clear view of apparel. The apparel clicked under the ghost mannequin can later be used for various projects as it can easily be molded.
Moreover, you can save a lot of your expenses on model photoshoots. All you just need is a mannequin under good lighting, and the rest post-ghost mannequin photo editing will take care of it.
Prop Adding and Object Removal
Just adding a clean background won’t work anymore; there should be a prop or theme-based backdrop that fits best with your website. Those elements can also be used for storytelling, for example, using fruits as a backdrop prop for fruit juice product photography.
Those add-ons should look seamless and perfectly blended; otherwise, object removal editing might come in handy. If, due to some reason, the background props look mismatched or there are certain elements that got captured during the photoshoot and need to be removed, photo background removal is always there to ensure a polished, professional look.
High End Retouching
High-end retouching has now become an essential part of ecommerce photo editing that improves pixels and gives a polished outlook. The high-end retouching focuses on removing dust and scratches, adjusting color, and enhancing image sharpness.
Especially for products like leather and fabric, incorporating such edits becomes essential to preserve the natural look. It not only improves the visual representation of a product but also gives the confidence to customers to make a buying decision.
Moreover, for intricate designs such as jewelry, it brings out fine details and makes jewelry sparkle. To sum it up, retouching makes the product photographs look like the actual product, hence reducing the returns from customers.
Color Correction
Color correction is the key to accuracy. Many of you might think that color correction service enhances the visuals, making them more vibrant, but the real purpose is to build trust.
A typical DSLR camera cannot capture all the vibrant colors and true nature of the product. And to assure the customers they are getting what they are looking at, posting the accurate image becomes essential. The color correction method requires matching the color with its true tone and fixing any color distortion.
A red color may appear maroon due to poor color calibration, which could spark frustration for customers. For establishing brand reliability and product transparency, adhering to the color correction edits becomes integral part .
Conclusion
Adhering to these trends and techniques helps businesses not only captivate tons of audiences but also enhance the credibility of the site. Following the current market trend and tactics used by top industries is the key to reaching new heights.
By leveraging professional editing services and AI-powered editing software, not only are the aesthetics but the entire online presentation. Following the more upcoming trends like these improves the shopping experience of customers and also enhances the online visibility.
FAQs
How much time does Visuals Clipping take to edit my photos?
The duration may vary depending upon the type of services you are availing and the quantity of images. However, we are known for our commitment and on-time delivery, so you don’t have to worry about duration.
What are some additional services for ecommerce photo editing?
The additional services for ecommerce photo editing include jewelry retouching, automobile 360° photoshoots, and removing shadows.
Do improving visuals boost sales?
Yes, there is a direct correlation between enhancing the visual representation and boosting the sales. Posting a clear and professional product photoshoot improves the credibility and makes it easier for consumers to make buying decisions, hence boosting the sale.
What are some renowned photo editing software?
Adobe Photoshop, Lightroom, Affinity, and Pixelmator Pro are some of the most used and popular advanced photo editing software.
