Visuals are an essential element in captivating your audiences, and making the necessary modifications and adjustments to make the image look more appealing. The majority of e-commerce sites use this tactic known as image retouching, which enhances the details of a product, giving it a professional outlook.
This helps businesses look more credible and creates a positive brand image that directly influences the purchasing decisions of shoppers. However, the scope of photo retouching is not just limited to businesses; it can also be utilized for personal use.
Discover more through this guide to product photo retouching and why it is beneficial to leverage such a feature.
What is Photo Retouching?
Photo retouching is defined as a process to enhance the overall image quality, this may include cropping, increasing sharpness, adding a uniform background theme, and adjusting color exposure.
There is a misconception related to photo retouching that the process only includes adding contrast and sharpness to an image. However, image retouching is more than that, emphasizing each detail, removing spots, fixing the shadows, and adding image padding.
It may also include facial retouching or fixing the product presentation to make them look flawless and improve the aesthetics. However, it is important to avoid any over-editing and maintain the natural look of the photo.
All such detailed adjustments are part of retouching, and they can be categorized into different sections. There are three levels of retouching, based upon which you can choose your preferred approach. Those are:
Basic
Basic retouching includes making minor adjustments such as cropping the image, adding a logo, removing the background, and resizing. These are the first edits to be performed and considered as bare minimum adjustments.
Medium
That’s where the editing becomes a bit complicated, it includes adding layer masks, ensuring lighting is consistent, adjusting color exposure, and enhancing certain areas while preserving the natural element.
Advanced
Making advanced edits requires the help of a professional, the retouches made with advanced photo editing services change the entire outlook of the product. Adding ghost mannequins, removing cloth wrinkles, adding sparkle to jewelry, and so on is considered to be advanced photo retouching.
However, the majority of newly set-up businesses pay less importance to spend their time and resources on product image retouching.
Why is it Important to Have High-Quality Product Images?
The majority of negative feedback that businesses receive is related to a mismatch between the product’s photo and the real product.
What actual products look like and visual representations of the products are quite different, what our eyes can capture cannot be processed through the camera. By making the necessary adjustments, those variances can be narrowed down.
This will help customers to have a better look at the product and will build loyalty and goodwill for the brand.
Similarly, several reasons make it a compelling option to get product image retouching
- Adding a vibrant touch and highlighting the small details makes the product look appealing and builds trust.
- Using personalized backgrounds and color themes makes it part of your brand identity. For example, if a speaker company uses its own customized lighting, or a specific image style, or even adding a logo to make it part of its business identity.
- The majority of e-commerce sites have restrictions on file size and format. To upload product images without compromising on quality, these basic retouches become necessary.
- These high-quality images can be used for social media campaigns as well and draw more audiences.
- According to stats, the items that are shot professionally tend to make 25% more sales compared to the image captured by an amateur. A well-lit studio and perfectly retouched photos make a lot of difference.
It is suggested that you avail yourself of such professional photo retouching services to ensure high-standard editing. One such renowned image retouching service provider is Visuals Clipping.
This is due to the fact that features like background removal, ghost mannequin service, and replacing mannequins with models can only be handled by professionals. So how can you get your adjustments done with Visuals Clipping?
How to Retouch Your Product Photo With Visuals Clipping?
Collaborating with Visuals Clipping is a hassle-free process. First and foremost, before you reach out, select the final images from the photoshoot and determine what kind of image editing you would like to avail.
Fill out the contact form first, shortly someone from the team will reach out to you. Convey your requirements to the concerned personnel, share your images, then simply sit back and relax till you get your retouched images.
How Much Does Image Retouching Cost?
The cost of service varies depending on the client’s requirements, the charges levied on automotive photo editing are different compared to jewelry retouching service.
Moreover, the charges applied for basic retouching are minimal as compared to advanced editing. The cost of retouching is levied based on per image, basic product retouching you would have to pay $0.5 per image to $6 per image for complex editing.
By availing yourself of services from Visuals Clipping, you can also get a tailored package option designed according to your needs. This ensures you are not paying any additional amount for any unwanted services and sticking to what you truly want.
Conclusion
That was the entire guide to product photo retouching and why leveraging such advanced tools ensures professionalism for your business. The services offered by Visual Clippings are a testament to their uniformity and specialized skill that will boost your brand’s credibility.
Nevertheless, it’s always an optimum decision to invest in such prominent tools that hold the capability to make your business profile look appealing.
FAQs
Q1. Why is photo retouching important for product display on e-commerce sites?
Using photo retouching significantly enhances the minute details of the product, fixing shadows and color disparity and adding contrast. This makes product photos look more professional and uniform.
Q2. What are the basics of retouching photos?
Basic retouching requires resizing, adding colors, removing excess lighting, and making minor contrast adjustments.
Q3. What does color retouching mean in photos?
Color retouching involves improving the color element of photos to make them look appealing.
Q4. How long does facial retouching take?
Facial retouching usually takes around 10 minutes to an hour. If the task requires attention to detail tasks such as background modification, skin enhancement, and so on, then it would take up to hours.
Q5. What major difference can you notice after image retouching?
Basic retouching hardly takes time, which smoothens texture, enhances lighting, and improves color effects. However, if you go for advanced retouching, the image gets major editing, such as removing elements or adding something.
